This text-based social media platform is known to draw early morning users who use the app to get their news and night owls looking to share their late-night thoughts. In addition, 100% of marketers surveyed from travel and hospitality brands also chose this time frame. Industries that have more success posting early morning are agriculture, food, and beverage brands, with 50% choosing 9 a.m. The best day to post on Instagram is Saturdays.On average, the best times to post on Facebook across industries are in the mid- to late afternoon, specifically between 6 and 9 p.m., 3 and 6 p.m., and 9 and 12 p.m.When it comes to best times to post, marketers report almost identical numbers on Facebook as they do on Instagram. time frame is manufacturing and materials, with 50% surveyed saying it’s the best time to post. One industry that reports a lot of success in the 12-3 p.m. However, when comparing B2C and B2B brands, the former report Saturdays as the best day while the latter say it’s Friday. On average, the best times to post on Instagram across industries are in the mid- to late afternoon, specifically between 6 and 9 p.m., 3 and 6 p.m., and 9 and 12 p.m.In 2022, Instagram has surpassed 2 billion monthly users, with most of its base accessing the platform via mobile.
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